EQUALS 2020 Webinar Series

SheTrades Invest: Access to Finance for Women in the Tech Sector


EQUALS and ITC are proud to present a webinar course in support of the Leadership Coalition. This SheTrades Invest course is designed to help women entrepreneurs succeed in the technology sector. Join experts as they illustrate ways to  be more competitive and recognize financing opportunities.

Want to register? Click here

Course Objectives:


  • Gain essential knowledge and skills to improve your company’s access to finance 

  • Learn how to develop financial projections     

  • Understand which financial instruments are right for your tech company

  • Understand investor requirements

  • Network and learn from industry professionals


Course Structure:


Participants will have access to a series of five webinars for this course on topics related to “Access to Finance for Women in the Tech Sector” via the WebEx platform. All webinars will be recorded for access at a later time and posted as links on this page (www.EQUALS.org/leadership-webinar). Those who complete all five webinars and complete the final course assignment will receive a course completion certificate from the EQUALS Global Partnership.


In addition, participants who successfully complete the course can register for a one-on-one mentorship opportunity with industry professionals.



Session Dates and Topics*

All sessions start time: 1:00pm (CET) unless otherwise noted

Duration: 1 hr


3 March 2020: How to develop financial projections – Part 1

25 March 2020: How to develop financial projections – Part 2

6 May 2020: Understanding investor requirements

26 May 2020: Identifying the right financial instruments for your technology company


23 June 2020: How to get ready for corporate contracts

21 July 2020: Course completion, final evaluation, and awarding of certificates


August -September 2020: one-on-one mentorship opportunity with experts for participants who successfully completed the course.


*Please note that exact webinar dates and time will be confirmed 1-2 weeks ahead of time and the order of the topics are subject to change depending on the availability of experts.

Course 1:
How to develop financial projections – Part 1
Participants will learn why financial projections are fundamental to understanding their business needs and attracting investors and will learn how to forecast future revenues and expenses. This interactive webinar will not only address how to build solid financial projections but also how to translate business ideas into numbers using pro forma financial statements and sensitivity analyses. In addition, participants will have the opportunity to ask questions related to developing financial projects to an industry expert. 
3 March 2020
Course 2:
How to develop financial projections – Part 2
This session will focus on how to develop financial projections using an excel tool. Participants will learn how to conduct the financial modelling of their business and understand the key drivers to determine their funding needs.
Also including understanding investor requirements; 
Identifying the right financial instruments for your tech company; how to get ready for corporate contracts.  
25 March 2020

Adramé Ndione

Managing Director, Gambia Angel Investors Network

Co-Founder & Managing Partner, Vertis Capital

Senator, World Business Angel Forum


Adramé Ndione

Managing Director, Gambia Angel Investors Network

Co-Founder & Managing Partner, Vertis Capital

Senator, World Business Angel Forum

Course 3:
Understanding investor requirements
What are investors looking for when they’re seeking to invest in technology companies? What documents do they require? Participants will hear directly from a founding partner of a venture capital fund and co-founder of the world’s largest start-up competition for women and technology, about specific metrics and trends that investors look for.
6 May 2020

Virginia Tan 

Co-Founder, She Loves Tech

Founding Partner, Teja Ventures

Course 4:
Identifying the right financial instruments for your technology company
What is the difference between, debt, equity, trade finance and a range of other financial instruments, and which is right for your technology company? What are the different stages of seed funding? Participants will learn how to differentiate between the existing means of financing and identify which is most suitable for their company depending on where they are in their growth stage.
26 May 2020
Course 5:
How to get ready for corporate contracts: The art of winning & keeping enterprise customers
Once tech companies secure contracts, how should they prepare?  Participants will hear from a leading tech industry expert on how to best prepare for contracts. Participants will have the opportunity to ask questions and engage in an interactive dialogue.
23 June 2020 



Dr. Gitanjali Swamy

Managing Partner at IoTask, 

Representative to the EQUALS Leadership Coalition

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Chaitra Vedullapalli

C0-Founder and CMO,


Course information will be updated before and after each session

The 2019 Leadership Webinar is complete

Thank you to all participants

 NOTE: Those who wish to pursue the course certificate but have not completed the assignments can submit previous assignments before 16 August 2019 to womenandtrade@intracen.org with subject line “EQUALS Webinar # ___ Assignment”.

Course 1:
Women's Economic Empowerment
and Entrepreneurship in the Digital World
Provides context for women and girls interested in starting a tech business: importance of women's economic empowerment, entrepreneurship, and leadership for growth, prosperity, and development.
31 October 2018
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Avis Yates River
CEO, Technology Concepts Group International

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Beatriz Manetta
President, Founder and CEO, Argent Associates and Asociar LLC

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Course 2:
Turning an Idea into a Tech Business
This webinar will provide an overview for women entrepreneurs as well as women working in technology companies on how to create a strategic business plan.   
19 December 2018
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Youn Jung Chung
Founder, Dal Enterprises

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Course 3:
Strategic Management
This webinar will help women identify the direction of their business, connect to new opportunities, and address challenges in starting their new businesses. Participants will learn how companies create and maintain value, how firms are organized, how the decision-making process works.  There will also be a focus on promoting gender-responsive practices to develop women as leaders in tech companies.
30 January 2019
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Mei Lin Fung

People-Centered Internet Co-founder, Vice Chair IEEE Internet Inclusion, Internet for All Committee (World Economic Forum)

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Course 4:
Interpersonal Communication
Participants will learn how to use leadership skills to work more effectively with others.  It will provide an overview on communicating with others, how to develop trust, coaching, negotiate effectively and influence others, conflict management, and managing and leading change.  
12 February 2019
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Kara Sammet

Founder and Principal, Gender Lenz

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Course 5:
Foundations of Leadership
In this webinar, you will learn about the aspects of everyday leadership: value creation, manage people, decision-making processes, team motivation, and understand why and how leadership skills are so critical to organizational success.
26 February 2019
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Lauren Gula

Senior Manager, Social Sustainability & Women's Empowerment at United Nations Global Compact

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Gitanjali Swamy

Managing Partner, IoTask

Entrepreneur, Founder, VCPE Investor and Problem Solver

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Course 6:
Obtaining a Loan from a Commercial Bank and Maintaining Finances
This webinar will provide insight on how to approach banks for financing your business and will also discuss intelligent strategies for women entrepreneurs doing finances for their business. Also highlighting services offered by banks.
27 March 2019
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Dr. Esi Elliott

Assistant Professor of Marketing, Suffolk University, former General Accounts Manager at National Westminster Bank, London

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Course 7:
Creating Pitch Decks and Obtaining Impact Investment
This webinar will discuss how to pitch a tech business as well as strategies and new opportunities for securing impact investment.
24 April 2019 


Isabel Würth

Analyst at Angel Ventures Mexico

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 Daniel Apiquian

Investment Officer at Alterna Impact

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Course 8:
Negotiating Contracts
Understand the basics of contracts, with a focus on contracts that are most relevant for SMEs in developing countries. This webinar will broadly explain the key terms SMEs must think about when negotiating contracts, including the price and currency of payment; what happens in case of non-performance; how to terminate the contract, governing law, and dispute settlement.
29 May 2019 


Colette Withey 

Director, UK Law Team at EY

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Course 9:
How to Digitize your Business and Maximize User Design/Experience
Learn the basics for creating a website to showcase your business, with a specific focus on businesses operating in the tech sector.
26 June 2019 
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Lina Bareno 

Digital strategist founder of Mark of the Buffalo

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Rhea See

Co-Founder and COO of She Loves Tech

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Course 10:
Marketing and Communications Strategies
This webinar will help women in tech focus on leveraging new digital technologies and social media to produce effective marketing campaigns.
31 July 2019
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Naomi Price

Vice President of Global Accounts

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Luke Wyckoff

Chief Visionary Officer

Social Media Energy

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